Webkinz pets are lovable plush pets that each come with a unique SECRET CODE. With it, you enter Webkinz World where you care for your virtual pet, answer trivia, earn KINZCASH to customize your pets rooms, and play the best kids games on the internet. Each Webkinz comes with their own unique special item and special food that can be used online with your virtual pet! Webkinz received the 2006 iParenting Media Award and 2007 Toy of the Year (TOTY) award.